Recently being in the market for a new car, I stumbled upon these two very cool mosaics when visiting their brand’s Facebook pages. I added my photo and really felt like I was part of the brand experience. I never realized that a mosaic could offer such a unique consumer-brand building experience, but these two mosaics do just that.
I know what you are thinking: a Jeep and a Mini, could I really be looking at two more opposite types of cars? I agree, I like riding up high and having that extra cargo room, but I am a sucker for those cute Mini Coopers.
The Jeep Mosaic is simply a great way for fans become a part of the mosaic and share their favorite Jeep photos in a unique and fun way. The mosaic celebrates Jeep’s 1 millionth fan.
The Mini Mosaic was a bit different; you are able to submit your Facebook profile photos and enter a sweepstakes to win the 2 millionth Mini. As more people entered their profile photo, it slowly reveals more of the soon to be announced 2 millionth Mini.
If you are fan of SUVs or small trendy cars, both mosaics offer a unique way for their fans to become part of their brand.
Update: Doing a bit digging (ie. looking at the Facebook developer info), it seems our friends at Picture Mosaics were behind these two great interactive mosaics.
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| Jeeps’ Make History Mosaic |
